What Is Vape Juice?

Vape juice, also called e-liquid or e-juice, is the flavored liquid a vape device turns into vapor. It is built from four components: propylene glycol (PG), vegetable glycerin (VG), flavor concentrate, and nicotine. The PG/VG ratio shapes how the juice behaves, the flavoring decides how it tastes, and the nicotine strength determines how much of a throat hit you get.

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19TH HOLE – THE CLASSIC BLACK LABEL

$16.99
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30ML RANDOM E-LIQUID DEAL!

Price range: $3.95 through $9.95
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60ML RANDOM E-LIQUID DEAL!

$7.95
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ALIEN FRUIT – E LIQUID

Price range: $5.95 through $20.00
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ALL DAY GRAPE- E LIQUID

Price range: $5.95 through $20.00
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APPLE BERRIES – REDS APPLE BY 7 DAZE E-LIQUID

$14.99
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APPLE BERRIES – REDS APPLE BY 7 DAZE SALT SERIES E-LIQUID

$11.99
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APPLE BERRIES ICED – REDS APPLE BY 7 DAZE E-LIQUID

$14.99
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APPLE BERRIES ICED – REDS APPLE BY 7 DAZE SALT SERIES E-LIQUID

$11.99
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APPLE CINNAMON GRANOLA BAR – YOGI

$13.99
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APPLE GOLD KIWI – REDS APPLE BY 7 DAZE E-LIQUID

$14.99
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Vape Juice: Your Flavor, Your Strength.

Pick the taste. Pick the nicotine. Pick the bottle size.

Refillable devices let you change any of the three whenever you want, which is the main reason people move on from disposables.

PG and VG, Briefly

The ratio on the bottle tells you most of what you need to know.

Higher PG carries flavor sharply and gives a firmer throat hit, and suits smaller pod devices with higher-ohm coils. Higher VG is thicker and produces more vapor, and suits sub-ohm tanks on a mod. A 70/30 VG/PG blend is the common middle ground.

Choosing a Nicotine Strength

Match it to your device, not just your habit.

Freebase nicotine in the 3mg to 6mg range is typical for sub-ohm setups, where you inhale a lot of vapor per puff. Higher strengths in that range can feel harsh on a big device. If you want 25mg or above, you want nic salts and a pod system.

Bottle Sizes and Value

Larger bottles cost less per millilitre.

A 60ml or 120ml bottle of a flavor you already know is the cheaper way to buy. Smaller bottles make more sense when you are still working out what you like.

Flavor Categories

Most juice falls into a handful of families.

Fruit, dessert and bakery, menthol and ice, tobacco, and candy or cereal blends. Trying one from two or three different families tells you more about your own preference than reading a dozen descriptions.

Storing It Properly

Cool, dark, sealed.

Heat and sunlight break flavor down and darken the liquid over time. A cupboard is fine. Keep every bottle out of reach of children and pets.

Shop with Confidence

We carry a wide range of flavors from around the world alongside our own house line, in the strengths and bottle sizes people actually reorder. If you tell us what you are currently vaping, we can usually suggest something close.